Use of financial ratios in evaluating companies Essay

Fiscal ratios are the indexs used by fiscal analyst to find the general place of a certain organisation. They are besides known as economic ratios. are obtained in fiscal statements. and are comparative to figures of two distinguishable periods. These ratios compare the way organisations are taking within a specified period. They will therefore demo the strengths and failings in the houses in relation to others or a comparing between two timelines. These ratios are of import to the stockholders as they are able to cognize the way a company is traveling by the displacement in its portion. In add-on. the directors depend on them to cognize where they are taking the organisations. Some of the chief fiscal statements where these ratios are gotten fro include the balance sheet and the statement of hard currency flows. Easy Jet Company is one of the companies that maintains its fiscal ratios and has benefited a batch. Although these ratios have many utile benefits in measuring the public presentation and direction of companies. they besides have many restrictions.

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Aspects of fiscal ratios that can be used include the liquidness ratio. which is the ability of an organisation to pay the outgos that are for a short period. Profitability ratios show the sum of dollars earned per sale of one point. Others include activity ratio. which indicates whether the company is capable of pull offing its entire assets. The fiscal purchase ratio on the other manus shows the ability of the company meeting long term ends while stockholder ratio relates to amount of portions as per the stock. Finally. the return on investing ratio relates the sum of net income as per the assets used. Easy Jet Company uses these ratios and has benefits and restrictions as discussed below.

Fiscal ratios have an advantage in comparing different companies in the market. They enable the companies to be kept together non maintaining into consideration such factors as capital sum. sum of gross revenues and the market control. This is because the ratios do non depend much on the sum of get downing but the rate of alteration of that sum in relation to other companies or clip ( Troy. 2008 p. 58 ) . They will state the ability of a certain concern to be able to pay its outgo and chance of doing a net income. Companies may. for illustration. self-praise of a high degree of capital compared with other little 1s. but when analysis is done from a position of rate of stock turnover. This may turn out the smaller company is expeditiously run. They therefore aid in the comparing and the directors will be able to roll up any job that may be at that place and vie favourably.

They besides help in analysing a certain line of industries and upcoming immature companies to estimate the industries they want to venture in. The ratios will assist besides to demo fast turning industries and rede immature enterprisers consequently. Small companies will besides be able to estimate themselves on their relevancy in the market due to their part compared to the large 1s. Harmonizing to Weygandt ( 1996 p. 136 ) . fiscal ratios besides enable the stockholders and analysts to analyse stock rating. Investors in this country will be able to estimate on the company deserving puting in and those to avoid wholly. This cognition helps investors in puting their money where there is a likeliness of doing a net income. The ratios will assist the companies in public presentation and planning. To pull loaners and investors. companies may fix a elaborate study and convert them with the capableness of the company. Directors are besides motivated to work hard since the ratios will be seen by many and would expose their failings.

On the other manus. the ratios have restrictions. Many companies deal with different merchandises in the market and comparing them straight may non be an effectual manner of demoing the success or failure of a concern. Some companies enjoy low figure of yearss at the rate of stock turnover due to a certain season. Comparing its ratios with off-season will decidedly demo a negative tendency. which should non demo person being responsible for it. Comparing it with others during the high season will convert stockholders that the company is doing progress merely to recognize it was due to seasonal merchandise. Using fiscal ratios to compare companies leads to misdirecting information to the directors and the investors. Due to the usage of different environmental. cultural and construction of the market. fiscal ratios are non a good step of success or failure of a company.

The ratios are affected by the degree of rising prices. Comparing a company’s fiscal ratio of a twelvemonth without rising prices with another twelvemonth with high degrees of rising prices will non give a good consequence. The gross revenues will be high. but the degree of net income lessenings. demoing a negative tendency which otherwise is non the instance. This may do loss of occupations and investors. The company may at last prostration non because of hapless direction but the fiscal ratios. There may besides be a state of affairs where the ratios used are a mixture of bad and good 1s doing it hard to cognize the place of the company. Some companies operate sections in different industries. It hence becomes hard to come up with mean ratios to mensurate the public presentation of the company. If these ratios are used good the consequences are insightful. but unsafe where when used automatically.

Harmonizing to Ablin. et Al ( 2013 p. 142 ) . Easy Jets payments to the employees increased from 476?m in 2012 to 517?m in the twelvemonth 2013. This indicates an addition of 8 % an indicant that the company’s return on investing ratio has improved. This is marked by an addition from 317?m to 478?m a 51 % addition in the entire net income before revenue enhancement which indicates appropriate schemes have been used. This includes the addition in the rate of income per place. offset by the usage of forward engagements and the purchase of extra A320 aircraft. Net incomes per portion increased 2013 as compared to 2012 with net incomes per portion increasing from 62. 5 to 101. 3 for basic and 61. 7 to 100. 0 for diluted increasing the stockholder ratio. The executive managers are employed and paid straight by the Easy jet air hose company’s gross.

Tax return on capital increased with the oncoming of 2013 from 2012. The rate changed from 11. 3 % to 17. 4 % bespeaking growing in the company. This is attributed to increase in the figure of chartered aircrafts from 26 % in 2012 to 33 % in 2013 ( Easy Jet. 2013 p. 94-96 ) . On May 2013. Easy jet entered into an understanding with Flybe for the exchange of some winging right in the airdrome of Gatwick. The stockholders approved the trade and on August the same twelvemonth. $ 7 million was paid. This made the operations of the company effectual. ensuing in the addition in the return on capital. This is farther explained by the stockholders determination to come in into a contract with Airbus in July 2013. In Easy Jet Switzerland S. A. the company has 49 % portions and programs to have the staying 51 % by 2022.

Upgrading by the company’s direction from a 156 seater A319 aircraft to A320 consequences to a economy in the cost of a place by between 8 % and 7 % . There is besides another cause of increased nest eggs in the development and motion from 180 place A320 to 180 new coevals neo aircraft. This cause farther 4 % to 5 % nest eggs per place. This has made the company to go on offering services to the ever-increasing figure of clients as the company. There has besides been the development where the company has changed in cut downing its hard currency on sedimentation. This has increased the sum of hard currency that the company holds in liquid following the release of the ?130 million antecedently held.


Fiscal ratios play an of import function in finding the way a company is taking. Like a driver who drives a vehicle. directors depend largely on these ratios to find the way as drivers are heading the company. The companies are able to compare their public presentation in the market with others courtesy of these ratios. The ratios besides have a function in enabling the investors and stockholders determine on which company is fit for them to put. Similarly. they have drawbacks in that they do non reflect the true image of a company’s place when there is rising prices in the state in add-on to company that deals with many sections within different lines of production. Easy Jet Company has successfully used these ratios efficaciously and has developed to be an first-class company viing efficaciously with others. It is hence a successful company.


Ablin et Al ( 2013 ) . Easy jet plc ( 1st ed. ) . Switzerland: Park Communications.

Troy. L. ( 2008 ) . Almanac of concern and industrial fiscal ratios. Chicago. Illinois: CCH.

Weygandt. J. J. . Kieso. D. E. . & A ; Kell. W. G. ( 1996 ) . Accounting Principles ( 4th ed. ) . New York

Easy Jet. ( 2013 ) . easyJet plc Annual study and histories. Easy Jet plc

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