Virgin Galactic, Market Reseach on Price Essay

1. Introduction
“The Earth is the cradle of humanity. but world can non remain in the cradle
everlastingly. Great scientist Konstantin Tsiolkovsky already in the nineteenth century saw infinite as a topographic point that has a potency for the future inventions. What at that clip was a fantasy today is a concern of Virgin Galactic established by Richard Branson. Space does non go forth people apathetic. Children dream to go spacemans. some of us believe that stars can state our hereafter and others wonder whether there are other signifiers of life.

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Entrepreneur Richard Branson has observed the passion of people to research infinite and took it as an chance to open up a concern in the infinite touristry. Branson seeks to do infinite available non merely to the scientist or spacemans. but besides to the ordinary people. Virgin Galactic is the first company that offers a alone escapade vacation with Spaceship Two. It gives you a opportunity to remain in the infinite for 15 proceedingss. 70 stat mis supra Earth. The Space tourer experiences the extraordinary feeling of no gravitation and can see the darkness of infinite in which the curvature of Earth is seen.

Space travel is an perfectly new subdivision in the touristry industry. Therefore. Virgin Galactic needs a thorough research in order to run into consumers demand and be profitable. The obstructions that Space Marketing research squad is confronting are monetary value factors. First undertaking of the research squad is to gauge the monetary value that people expect to pay. The following undertaking is to place the consumers that are willing to pay mark monetary value. Last. the consequence on monetary value has to be foreseen if some unannounced incident occurs. To turn to obstructions that Virgin Galactic is confronting. two different research attacks are used by Team A and John Doe.

This paper compares Team’s A and John Doe’s research attacks. It provides reading and summarizes the consequences of the original John Doe questionnaire. Furthermore. it establishes Team’s A recommendations to Virgin Galactic of how it can cover with the jobs sing analysis of the independent variables. As a concluding point. this paper provides suggestions of how to better the survey with extra resources.

hypertext transfer protocol: //inventors. about. com/library/inventors/blrocketTsiolkovsky. htm

2. Research Design
2. 1 Setup of Team A?s Research Design
As mentioned in the debut of the research study two research designs are taken in consideration. This subdivision deals with the research design. developed by squad A. and the logical thinking behind it. “What monetary value should be charged for our infinite trip in order to maximise net income for the company? ” Nowadays. every house focuses on this sort of direction job to be successful and competitory in a market.

The chief focal point lies on finding the monetary value that maximizes net income for the house. In order to happen meaningful solutions to this job it is of import to do up a research design that has a clear construction. The building has to carry through certain demands. First of all. the job statement has to supply valuable information to work out the overall direction job. Second. the research inquiries have to be constructed in a manner that they contribute value to the job statement. and eventually the replies to the questionnaire inquiries should supply information to reply the research inquiries. Consequently. each portion of the concatenation contributes value to work out the overall direction job measure by measure.

However. it is non advisable to concentrate entirely on monetary value finding within the job statement in order to happen solutions to the direction job. To work out the job of finding the net income maximizing monetary value it is important to do usage of other factors such as consumer related factors or merchandise related factors. On the footing of these ideas Team A made up a job statement in the research design.

It helps to happen general factors that influence consumer’s willingness to pay for the infinite trip. In order to reply their direction job those factors provide expressive information to Virgin Galactic. Due to this logical thinking. Team A designed the following job statement: “What specific consumer factors influence the monetary value people are willing to pay for the Virgin Galactic Space trip? ” Related research inquiries are set up in order to do considerable findings to this job statement.

Those nine research inquiries can be divided in two parts: First. there is a set of inquiries that cover the consumer features as gender. nationality. income and field of involvement. Having this information about the consumer helps us to place the mark group of the merchandise and hence to work out the direction job subsequently on. It already can give Virgin Galactic ?s board of direction a wide indicant how to put monetary values for different consumer groups. Additionally. it can assist to make up one’s mind whether there is possibility for monetary value favoritism.

These consumer features are instead basic information about the single consumer that helps Virgin Galactic to group the clients. The 2nd portion of the research inquiries focuses on unobservable features as wonts and penchants of consumers. Consequently. that type of inquiries gives a more precise penetration about certain consumer features. It is possible to lucubrate on effects on customer?s willingness to pay for the infinite trip. The inquiries cover the influence of clip spent in zero gravitation stage. the importance of an insurance. the hazard attitude of an single individual. the economic state of affairs every bit good as the importance of a safety warrant on consumer?s willingness to pay.

All these features help to happen replies to the job statement and hence contribute value to work out the direction job. To Virgin Galactic?s direction squad the undermentioned three inquiries where of import: 1 ) What monetary value do people anticipate for a infinite trip? 2 ) Who is willing to pay our mark monetary value? 3 ) What would go on with the perceptual experience of our monetary value with consumers if some unforseen incident occurs? In the research design of squad A two of these three subjects are covered. The bulk of the inquiries ask if consumers are willing to pay the mark monetary value given several features and factors and hence answer the 2nd job.

The inquiry field about demographic information and their disbursement behaviors give penetrations to consumer?s willingness to pay the mark monetary value. By analyzing the consequences of the questionnaire it is possible to see the scope of people that are willing to pay the mark monetary value for the infinite trip ticket. Furthermore. the monetary value for each different consumer group can be examined. Problem three is covered by the inquiries refering the economic state of affairs. the importance of an insurance. the consequence of competition on the willingness to pay every bit good as consumer?s attitude towards hazard.

Problem one. on the other manus. is non covered sufficiently. There is no research inquiry related to consumer?s monetary value outlooks for a infinite trip. The following portion compares John Doe?s research design and the one of squad A on a critical footing.

2. 2 Critical Comparison of Research Designs
This subdivision deals with a comparing of the research design. constructed by John Doe and the one of Team A. The important point where the designs differ
is the job statement. Consequently. the research inquiries and questionnaire inquiries are non the same. Nevertheless. why do the job statements differ? To reply this inquiry it is necessary to hold a closer expression at John Doe?s job statement: “What price-related features influence clients to purchase our merchandise? ” It becomes obvious that Doe entirely focuses on price-related features that influence consumers in buying the merchandise. whereas Team A takes a broader set of features in consideration which include price-related features every bit good as general consumer factors that determine people?s willingness to pay. ( See team A’s job statement in 2. 1 )

The chief insufficiency with Doe?s job statement is that it accidentally does non see of import characteristics that could act upon consumer?s willingness to pay. Demographic features as gender and nationality are non needfully price-related factors. but they might hold an impact on people?s willingness to pay.

Therefore. it is important to take them into history. Because of Doe?s imprecise preparation of the job statement Team A constructed a new statement that includes consumer features every bit good as price-related features to happen more accurate solutions to the overall direction statement. The comparing of the research inquiries between John Doe and squad A is as follows: Both research designs cover demographic consumer features such as gender. nationality and income degree. In order to group consumers John Doe covered the valuable facet of profession.

In contrast. Team A refers to the field of involvement. which helps to near its mark group from a more personal side. The interesting facet of a correlativity between age and willingness to pay is non covered in both of the research designs and hence both of them have infinite for betterment on this facet. Furthermore. as mentioned above squad A didn?t reference the of import inquiry “What monetary value do people anticipate for a infinite trip? ” .

John Doe on the other manus refered to this inquiry by inquiring for a relationship between a certain characteristic related to the sum clients are willing to pay for a infinite trip. To go on. John Doe?s attack is more precise by specifying the factor hazard. viz. “fatal accidents” . Team A. on the other manus. relates the factor of hazard to the willingness to pay with inquiries like: “To which extend does safety act upon your willingness to pay? ” “Does your attitude towards hazard influence the willingness to pay? ”

“How does the willingness to pay depend on the presence of insurance? ” John Doe is instead direct in finding the term hazard as the possibility that a fatal accident occurs and how it affects consumer?s willingness to pay. The reply to this inquiry should be clear without running a trial on it. All the money in the universe does non assist you when you are dead. Hence. this research inquiry of Doe is non interesting at all. if one knows the reply intuatively.

Therefore. it is more interesting to happen the correlativity of consumer?s hazard related features to their willingness to pay for the infinite trip. Here. Team A?s research design clearly has a better attack to assist Virgin Galactic work outing the direction job. Comparing both research designs. some more failings in John Doe?s version become obvious: First of all. the research inquiry “Is the proportion of people that is willing to pay $ 200. 000 equal to 5 % ? ” seems to be suboptimal. Analyzing this inquiry the lone possibility of giving a positive reply if. and merely if the proportion is precisely 5 % . But what if the proportion differs by let?s say 0. 1 % ?

Then the reply to this inquiry is “No” and this information clearly does non assist Virgin Galactic to work out the direction job. Therefore. it is adviseable to give this inquiry a way by inquiring “Is the proportion of people that is willng to pay $ 200. 000 smaller or equal to 5 % ? ” . for illustration. Furthermore. the questionnaire inquiry sing the income degree is non optimum. First of all. there is no indicant which currency is referred to and secondly. the grouping of reply possibilities is really obscure. An betterment would be to inquire the respondents to bespeak their income independently. Making so. makes it easier to analyse the consequences afterwards.

An accurate grouping of different income degrees might take to a more precise result. Furthermore. John Doe is interested in the impact of excess costs of flight preperation on the consumer’s willingness to pay for the infinite trip. It is instead questionable whether this contributes value to Virgin Galactic ?s direction job. This can be reasoned as follows: Since the infinite trip is a luxury good that is really expensive. it is really improbable that a little fee for an excess preperation impacts consumer?s willingness to pay for the infinite trip.

Consequently. this research inquiry can be dismissed. Questions about the influence of monetary values set by rivals. the economic state of affairs on consumer?s willingness to pay are covered every bit in both of the research designs. One inquiry in Team A?s research design deals with the impact of the continuance in the nothing gravitation stage on the willingness to pay.

This factor is expected to hold important influence on the willingness to pay. because this experience might be the chief ground why people would wish to go to infinite. It is in Virgin Galactic’s involvement to analyse the impact of this characteristic as it is expected to lend value to work out the direction job. 3. Research Questions. Hypothesiss and Statistical Analysis

The selling research aims to work out Virgin Galactic’s job statement. In order to look into the gathered selling research data a statistical analysis is conducted. The given informations is based on the research inquiries defined by John Doe. Although the information has some booby traps. the replies given by the respondents are accurate. With this information for each research inquiry the appropriate statistical trial is performed. Research Question 1

The first research inquiry focuses on deriving information sing possible clients. It is in Virgin Galactic’s involvement to happen who is willing to pay the mark monetary value. Specifically. the direction squad needs to cognize whether there are adequate possible clients that are willing to pay the mark monetary value. or non. This information is of import in instance the consequence shows that there are excessively small possible clients. Low demand might make losingss for Virgin Galactic.

Therefore. the first research inquiry is formulated as follows: 1. Is the proportion of people that is willing to pay $ 200000 equal to 5 % ? The per centum of 5 comes from an earlier survey conducted by Virgin Galactic before the company had its initial start-up. The duplicate hypotheses sing the research inquiry were investigated with a one-sample t-test. The pick of this type of statistical trial is the interval nature of the variable and the fact that there is merely one sample from which informations can be analyzed. Following hypotheses are used to look into the premises:

H0: The proportion of people that are willing to pay $ 200. 000 for a infinite trip is non equal to 5 % .
Hour angle: The proportion of people that are willing to pay $ 200. 000 for a infinite trip is equal to 5 % . In order to execute an analysis there is merely one inquiry needed with the variable willing

2. The participants can take between five degrees of understanding on a likert graduated table runing from “totally agree” to “totally disagree” . Performing the trial the impersonal point on the graduated table is used. which is “ neither agree. nor disagree” . The demands for the trial are fulfilled. The figure of respondents is 176. which is higher than the needed group count of 30. The following measure is to look into the p-value.

With a p-value below 5 % the void hypothesis can be rejected. The obtained consequence of the reversible one sample t-test is important as the p-value is 0. 000. Consequently. the proportion of people that are willing to pay $ 200. 000 for a infinite trip is equal or larger than 5 per cent. It can be concluded that Virgin Galactic has possible clients and their demand for the infinite trip ensures profitableness. Research Question 2

The purpose of the 2nd research inquiry is to analyze customer’s purchasing behavior presuming that there are rivals with different price-settings for a infinite trip. Virgin Galactic does non hold to vie with any other establishment presently. although garnering information about future competition is of import. It will assist Virgin Galactic to put or reconstitute its ain pricing scheme to run into customer’s willingness to purchase their tickets for the infinite trip. Therefore. the research inquiry asks for the followers:

2. Make the monetary values set by our rivals influence the willingness to purchase tickets for a infinite trip? The hypotheses related to this research inquiry are tested with a chi-square trial of independency.

H0: There is no influence from the monetary values set by rivals on the customer’s willingness to purchase tickets for a infinite trip.
Hour angle: There is an influence from the monetary values set by rivals on the customer’s willingness to purchase tickets for a infinite trip. In the questionnaire two inquiries are connected to these hypotheses. The first inquiry is “Are you willing to purchase a ticket of $ 200. 000 for a infinite trip? ” in which the participants have answer possibilities of “yes” . “no” or “no answer” . In the 2nd one the respondents have to bespeak their understanding on the statement if they compare the monetary value of Virgin Galactic with monetary values of rivals.

With willing1. the dependant variable that is from nominal nature and rival. the independent variable. bing of several groups the chi-square trial of independency is used. Analyzing the result. the lower limit cell frequence status below 20 per cent is fulfilled. Furthermore. the p-value points out whether we can reject the void hypothesis at a significance degree of five per cent. The p-value of 0. 379 is above the five per cent degree.

Therefore. there is no grounds to reject the void hypothesis. Mentioning back to the research inquiry the monetary values set by rivals does non act upon the willingness to purchase a ticket for the infinite trip from Virgin Galactic. In instance Virgin Galactic faces rivals. they would non hold to set their pricing scheme in order to stay competitory and profitable. Research Question 3. 4 and 5

The following three research inquiries concern all features of the possible clients in relation to the monetary value. Therefore. the research inquiries investigate whether there are connexions between the income degree. the nationality. the profession of the clients and their willingness to purchase tickets for the infinite trip. Virgin Galactic intends to place its existent mark group by turn toing these inquiries. The chief facet in the undermentioned research inquiry is to happen whether different income degrees affect the customer’s willingness to purchase the ticket for the mark monetary value.

3. Is at that place a difference in willingness to purchase a ticket of $ 200. 000 for the infinite trip between different income degrees? ”

The matching hypotheses are tested with chi-square trial of independency. The ground for this trial is that the dependant variable willing1 is from nominal nature and the responses sing the income degree consequence in more than two independent groups.

H0: There is no difference in the willingness to purchase a ticket for $ 20000 for the infinite trip between different income degrees.
Hour angle: There is a difference in the willingness to purchase a ticket for $ 20000 for the infinite trip between different income degrees. The inquiries connected to these hypotheses are inquiring for the willingness to buy a ticket for the infinite trip or non. Furthermore. the participants are asked to bespeak their income degree on an ordinal graduated table.

Hence. willing1 is our dependent variable and income the independent 1. Before look intoing the trial end product some comments should be mentioned: In the questionnaire inquiries the income degrees are stated in Euros. whereby in the research inquiry the mark monetary value is stated in dollars. So. there is a mismatch of currencies. It would be better to utilize a common currency. In add-on to that. the income groups are non set up logically. In the reply possibilities for the income groups there is a spread between the group of ˆ1000 up to ˆ2499 and the group of ˆ7500 up to ˆ9000. Since the footing of the analysis is the given informations. there are no possible alterations for the statistical trial.

The end product shows that the figure of respondents and the premise refering the “minimum expected cell frequency” are non met. The group with an income degree below ˆ1000 has less than the needed five respondents. Therefore. this group and the following from ˆ1000 up to ˆ2499 demand to be merged. Checking the p-value. that equals 0. 884. it is above the significance degree. Therefore. we fail to reject the void hypothesis.

The consequence is that the different income degree groups do non differ significantly in their willingness to purchase tickets for the infinite trip. The 4th research inquiry focuses on the relationship between the monetary value of the infinite trip and the customer’s nationalities. It is in the involvement of Virgin Galactic to happen where possible clients are from in order to stipulate their mark group.

4. Does the willingness to purchase a ticket of $ 200000 differ between nationalities? The most suited statistical tool to look into this research inquiry is to execute the ANOVA trial. Following hypotheses are set up:

H0: There is no difference between nationality and the willingness to purchase a ticket for $ 200. 000.
Hour angle: There is a difference between nationality and the willingness to purchase a ticket for $ 200. 000. To analyze these hypotheses two questionnaire inquiries are required. One inquiry regards the willingness to purchase a ticket at the mark monetary value and the other one asks for the customer’s nationality. As mentioned before. the variable willing2 is from interval nature and the
dependent one. The variable nationality can be classified as nominal and has more than two independent groups. Consequently. the usage of the ANOVA trial is justified.

Conducting the trial. the status of holding at least 20 respondents ( specifically for this information ) in each group is violated. The group of Dutch respondents is merely numbering 19 and has to be deleted to carry through the above stated status. The trial is downgraded and done another clip without the minority of Dutch respondents. but the distinguishable nationalities are kept. Since with the new end product the premises are satisfied. the p-value can be investigated.

In this instance it is 0. 602 taking to no rejection of the void hypothesis. There is no important grounds that different nationalities affect the willingness to purchase a ticket of $ 200. 000. Hence. no certain nationality favors Virgin Galactic’s infinite trip. The 5th research inquiry investigates whether different professions influence the customer’s willingness to purchase a ticket for the infinite trip.

5. Does the customer’s profession influence the willingness to purchase a ticket for a spacetrip? The hypotheses related to this peculiar inquiry were tested with a chi-square trial of independency.

H0: The customer’s profession does non hold an influence on the willingness to purchase a ticket for a infinite trip.
Hour angle: The customer’s profession does hold an influence on the willingness to purchase a ticket for a infinite trip. In order to analyze the hypotheses above two questionnaire inquiries have to be taken in consideration. First. the willingness to purchase a ticket is requested. Second. the participants are asked to bespeak their profession. Therefore. 13 reply possibilities are given. Due to the nominal nature of the dependant variable willing1 and the demand to separate between more than two independent groups a chi-square trial of independency is appropriate.

In this instance the independent variable is profession. After running the trial. it becomes clear that both premises are non satisfied: In seven out of the 13 groups sing the profession there are less than the expected five respondents. To run into the lower limit expected cell frequency the variable usually could be regrouped or the groups with little Numberss of respondents could be removed. In this instance the variable is profession. which is hard to reorganize or unify. As professions differ in a broad scope. it is non sensible to group for illustration “junior management” and “temporary employee” . Similarly extinguishing some groups of profession do non take to a meaningful consequence.

So. from this trial end product no farther reading can be done as the first status is severely violated. Checking the p-value that equals 0. 497 and is above the five per centum significance degree points out that the 2nd demand for any reading is besides non met. Therefore. nil can be concluded.

5. Restrictions and recommendations
One of the chief restrictions of Virgin Galactic Marketing squad research is that the foundation of it is based entirely on a questionnaire saying conjectural inquiries. The replies significantly depend on the preparation of inquiry. If personal interviews were taken a individual replying could ever hold a opportunity to clear up any misinterpretation that would bring forth much more precise consequences. Therefore each inquiry should be more elaborate and simpler. The specific restrictions of research design every bit good as questionnaire inquiries were already introduced and explained in deepness at the beginning of this study. Furthermore. to analyse society in deepness. a research questionnaire was filled by 183 participants. which is a low figure. that might non be sufficient plenty to be representative.

The little sample could misdirect the selling squad and in the terminal the research could be misinterpreted. In order to better the research for Virgin Galactic in future it is advisable to stipulate on other consumer features that are correlated to the willingness to pay for the infinite trip. Characteristics other than demographic 1s can be taken in consideration to hold a more precise position on the existent market demand.

Furthermore. it is possible to specify the mark groups in a more elaborate mode. Features that help to find a mark group are for illustration avocations. involvement and life style. To reason. the research design conducted by John Doe leaves infinite for betterment. The paper dealt with the strength and failings of the two designs. the one from Team A and the one from John Doe. To do an educated suggestion to Virgin Galactic on the pricing determination for the infinite trip it is recommendable to roll up a mix out of the two research designs.

Making that and. to boot. taking the other recommendations mentioned in this paper in consideration will supply the direction with a research that gives valuable information to work out Virgin Galactic’s direction job.

6. Conclussion
In decision. both of the research designs have the same direction jobs to work out. but they differ in their reading. While John Doe focuses on price-related factors that influence people?s willingness to pay like excess costs and rivals monetary value. squad A takes other. more personal factors into consideration such as personal hazard attitude and a person?s field of involvement correlated to the willingness to pay for the infinite trip.

Though. one failing of squad A?s research design is that it does non adress one of the three aims: what monetary value people expect they need to pay for a infinite trip. John Doe does adress this issue. nevertheless his design has flaws. Therefore. it is adviseable to build a research design that is a combination of the two. As mentioned before both designs have strengths and failings. Uniting the positive facets of both designs seems to be a solid solution in order to give sensible feedback and recommendations to the direction squad of Virgin Galactic.

Appendix
1 ) Questionnaire Team Angstrom:
Dear Participant.
Your sentiment is critical! For our research. we need all the information that you can give to us. Take in consideration. your response will be kept confidentially and lone members of our little research group will hold entree to the information you give. You do Not hold to bespeak your name. In add-on. the informations will non be given further to any 3rd party. Remember while you are make fulling this questionnaire that there are no right or incorrect replies. we merely necessitate to cognize your sentiment about the topic. It will take you merely between 5 and 10 proceedingss! Thank you really much for assisting us!

Virgin Galactic is an endeavor that wants to sell a really particular merchandise. a infinite trip. In this infinite trip you experience 15 proceedingss of being outer infinite with zero gravitation. where you can see the darkness of infinite and the curvature of the Earth. We would wish to cognize if you are willing to pay for
this particular merchandise. 1. What gender are you?

* Female
* Male
2. Nationality
Please bespeak your nationality:
* US citizin
* German
* Chinese
* Other. delight specify________

3. Please bespeak your income after revenue enhancement per twelvemonth in euros: * ___________

4. To what extent do you hold with the following statement?
“I am willing to pay ˆ100000 for the infinite trip if I had the resources. ” Wholly disagree ? ? ? ? ?Totally agree
5. What is your attitude towards utmost activities? ( Please click one ) * hazard averse individual
* hazard impersonal individual
* hazard preffere individual

6. Which of the undermentioned entreaties to your penchant?
* Astronomy
* Nature
* Technology
* Art
* Sports
* No penchant

7. To what extent do you hold with the following statement?

“ I tend to pay for the infinite trip if the continuance in zero gravitation is comparatively long ( more than 15 proceedingss ) . ” Wholly disagree ? ? ? ? ?Totally agree
8. To what extent do you hold with the following statement?
“ If I would wish to pay for the infinite trip. I would non pay it without the presence of an insurance. ”
Wholly disagree ? ? ? ? ?Totally agree
9. To what extent do you hold with the following statement?
“ Lack of safety conserning wellness is an of import ground for me non to pay for the infinite trip. ”
Wholly disagree ? ? ? ? ?Totally agree
10. In a world-wide economic crisis I restrict my spending’s the most on
( Please click one )
* Exquisit Leisure activities ( sail trip around the universe etc. ) * Luxury goods
* Convienence goods ( nutrient. apparels etc. )
* Real estate investings
* I don’t alter my disbursement wonts

11. Would your willingness to pay lessening if there are cheaper options? * Yes
* No

Thank you for taking your clip to make full out the questionnaire. We greatly appreciate your cooperation and aid. Please cheque to do certain that you have non skipped any inquiries. Your replies will lend to the research of Virgin Galactic and lead to a better apprehension of our clients. Thank you really much!

2 ) Questionnaire John Doe
Willing1: Are you willing to purchase $ 200. 000 for a infinite trip?
* YES ( 1 )
* NO ( 2 )
Willing2: I am willing to purchase a ticket for a infinite trip if it costs $ 200. 000 * Wholly Disagree ( 1 )
* Disagree ( 2 )
* Neither Agree nor Disagree ( 3 )
* Agree ( 4 )
* Totally Agree ( 5 )
Rival: I Compare the monetary value of Virgin Galactic with monetary values of rivals * Yes ( 1 )
* No ( 2 )
Riskfatal: Fatal accidents would impact my willingness to purchase a ticket for a infinite trip * Totally Disagree ( 1 )
* Disagree ( 2 )
* Neither Agree nor Disagree ( 3 )
* Agree ( 4 )
* Totally Agree ( 5 )
Econsist: The economic state of affairs would impact my willingness to purchase a ticket for a infinite trip * Totally Disagree ( 1 )
* Disagree ( 2 )
* Neither Agree nor Disagree ( 3 )
* Agree ( 4 )
* Totally Agree ( 5 )
Extracost: I am willing to pay excess costs to fix myself for a infinite trip * Yes ( 1 )
* No ( 2 )

Sum: What monetary values do you believe is a just monetary value for a infinite trip? * $ 5. 000 ( 1 )
* $ 10. 000 ( 2 )
* $ 15. 000 ( 3 )
* $ 20. 000 ( 4 )
* $ 25. 000 ( 5 )
* I don’t know ( 8 )
Gender: What is your gender?
* Man ( 1 )
* Woman ( 2 )
Nationality: What is your nationality?
* British ( 1 )
* Dutch ( 2 )
* German ( 3 )
* Italian ( 4 )
* American ( 5 )
* Russian ( 6 )
Profession: What is your profession?
* Upper direction ( 1 )
* Middle direction ( 2 )
* Junior direction ( 3 )
* Administrative staff ( 4 )
* Support staff ( 5 )
* Student ( 6 )
* Trained professional ( 7 )
* Skilled labors ( 8 )
* Consultant ( 9 )
* Temporary employee ( 10 )
* Researcher ( 11 )
* Self-employed ( 12 )
* Other ( 13 ) .
Income: What is your monthly net income?
* Below 1. 000 euros ( 1 )
* 1. 000-2. 499 euros ( 2 )
* 7. 500-9. 999 euros ( 3 )
* 10. 000-19. 999 euros ( 4 )
* 20. 000 euros or more ( 5 )
* Don’t want to reply ( 9 )

3 ) Output for Research inquiry 1:
One Sample t-test
One-Sample Statistics|
| N| Mean| Std. Deviation| Std. Error Mean|
I am willing to purchase a ticket for a infinite trip if it costs $ 200. 000| 176| 2. 4205| 1. 25331| . 09447|

One-Sample Test|
| Test Value = 3 |
| t| df| Sig. ( 2-tailed ) | Mean Difference| 95 % Confidence Interval of the Difference| | | | | | Lower| Upper|
I am willing to purchase a ticket for a infinite trip if it costs $ 200. 000| -6. 135| 175| . 000| – . 57955| – . 7660| – . 3931|

4 ) End product for Research inquiry 2
Chi-square trial of independency
Case Processing Summary|
| Cases|
| Valid| Missing| Total|
| N| Percent| N| Percent| N| Percent|
Are you willing to purchase $ 200. 000 for a infinite trip? * I compare the monetary value of Virgin Galactic with monetary values of competitors| 168| 91. 8 % | 15| 8. 2 % | 183| 100. 0 % |

Are you willing to purchase $ 200. 000 for a infinite trip? * I compare the monetary value of Virgin Galactic with monetary values of rivals Crosstabulation| Count|
| I compare the monetary value of Virgin Galactic with monetary values of competitors| Total| | yes| no| |
Are you willing to purchase $ 200. 000 for a infinite trip? | no| 77| 47| 124| | yes| 24| 20| 44|
Total| 101| 67| 168|

Chi-Square Tests|
| Value| df| Asymp. Sig. ( 2-sided ) | Exact Sig. ( 2-sided ) | Exact Sig. ( 1-sided ) | Pearson Chi-Square| . 772a| 1| . 379| | |
Continuity Correctionb| . 490| 1| . 484| | |
Likelihood Ratio| . 766| 1| . 381| | |
Fisher’s Exact Test| | | | . 474| . 241|
Linear-by-Linear Association| . 768| 1| . 381| | |
N of Valid Cases| 168| | | | |
a. 0 cells ( . 0 % ) have expected count less than 5. The lower limit expected count is 17. 55. b. Computed merely for a 2?2 table5 ) Output for research inquiry 3Chi-square trial of independence|

| What is your monthly net income? | Total|
| below 1000 euro| 7500 – 9999 euro| 10000 -19999 euro| 20000 euro or
more| | Are you willing to purchase $ 200. 000 for a infinite trip? | no| Count| 38| 24| 45| 18| 125| | | % within Are you willing to purchase $ 200. 000 for a infinite trip? | 30. 4 % | 19. 2 % | 36. 0 % | 14. 4 % | 100. 0 % | | | % within What is your monthly net income? | 77. 6 % | 70. 6 % | 77. 6 % | 72. 0 % | 75. 3 % | | | % of Total| 22. 9 % | 14. 5 % | 27. 1 % | 10. 8 % | 75. 3 % |

| yes| Count| 11| 10| 13| 7| 41|
| | % within Are you willing to purchase $ 200. 000 for a infinite trip? | 26. 8 % | 24. 4 % | 31. 7 % | 17. 1 % | 100. 0 % | | | % within What is your monthly net income? | 22. 4 % | 29. 4 % | 22. 4 % | 28. 0 % | 24. 7 % | | | % of Total| 6. 6 % | 6. 0 % | 7. 8 % | 4. 2 % | 24. 7 % |

Total| Count| 49| 34| 58| 25| 166|
| % within Are you willing to purchase $ 200. 000 for a infinite trip? | 29. 5 % | 20. 5 % | 34. 9 % | 15. 1 % | 100. 0 % | | % within What is your monthly net income? | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | | % of Total| 29. 5 % | 20. 5 % | 34. 9 % | 15. 1 % | 100. 0 % |

Chi-Square Tests|
| Value| df| Asymp. Sig. ( 2-sided ) |
Pearson Chi-Square| . 849a| 3| . 838|
Likelihood Ratio| . 835| 3| . 841|
Linear-by-Linear Association| . 097| 1| . 756|
N of Valid Cases| 166| | |
a. 0 cells ( . 0 % ) have expected count less than 5. The lower limit expected count is 6. 17. |

6 ) End product for research inquiry 4
ANOVA trial
Descriptives|
I am willing to purchase a ticket for a infinite trip if it costs $ 200. 000| | N| Mean| Std. Deviation| Std. Error| 95 % Confidence Interval for Mean| Minimum| Maximum| | | | | | Lower Bound| Upper Bound| | |

British| 31| 2. 5161| 1. 33843| . 24039| 2. 0252| 3. 0071| 1. 00| 5. 00|
German| 29| 2. 1724| 1. 25553| . 23315| 1. 6948| 2. 6500| 1. 00| 5. 00| Italian| 36| 2. 3611| 1. 37639| . 22940| 1. 8954| 2. 8268| 1. 00| 5. 00| American| 30| 2. 1333| 1. 07425| . 19613| 1. 7322| 2. 5345| 1. 00| 5. 00| Russian| 31| 2. 5484| 1. 23393| . 22162| 2. 0958| 3. 0010| 1. 00| 5. 00| Total| 157| 2. 3503| 1. 26017| . 10057| 2. 1517| 2. 5490| 1. 00| 5. 00|

Trial of Homogeneity of Variances|
I am willing to purchase a ticket for a infinite trip if it costs $ 200. 000| Levene Statistic| df1| df2| Sig. |
1. 149| 4| 152| . 336|

ANOVA|
I am willing to purchase a ticket for a infinite trip if it costs $ 200. 000| | Sum of Squares| df| Mean Square| F| Sig. |
Between Groups| 4. 403| 4| 1. 101| . 688| . 602|
Within Groups| 243. 330| 152| 1. 601| | |
Total| 247. 732| 156| | | |

7 ) End product for research inquiry 5
Chi-square trial of independency
Case Processing Summary|
| Cases|
| Valid| Missing| Total|
| N| Percent| N| Percent| N| Percent|
Are you willing to purchase $ 200. 000 for a infinite trip? * What is your profession? | 175| 95. 6 % | 8| 4. 4 % | 183| 100. 0 % |

Are you willing to purchase $ 200. 000 for a infinite trip? * What is your profession? Crosstabulation| | What is your profession? | Total|
| upper management| in-between management| junior management| administrative staff| support staff| student| trained professional| skilled laborer| consultant| impermanent employee| researcher| self-employed| other| | Are you willing to purchase $ 200. 000 for a infinite trip? | no| Count| 34| 3| 2| 1| 1| 5| 4| 5| 26| 1| 1| 32| 16| 131| | | % within What is your profession? | 65. 4 % | 75. 0 % | 66. 7 % | 33. 3 % | 100. 0 % | 100. 0 % |
100. 0 % | 71. 4 % | 76. 5 % | 100. 0 % | 100. 0 % | 76. 2 % | 88. 9 % | 74. 9 % | | yes| Count| 18| 1| 1| 2| 0| 0| 0| 2| 8| 0| 0| 10| 2| 44| | | % within What is your profession? | 34. 6 % | 25. 0 % | 33. 3 % | 66. 7 % | . 0 % | . 0 % | . 0 % | 28. 6 % | 23. 5 % | . 0 % | . 0 % | 23. 8 % | 11. 1 % | 25. 1 % | Total| Count| 52| 4| 3| 3| 1| 5| 4| 7| 34| 1| 1| 42| 18| 175| | % within What is your profession? | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % | 100. 0 % |

Chi-Square Tests|
| Value| df| Asymp. Sig. ( 2-sided ) |
Pearson Chi-Square| 11. 378a| 12| . 497|

8 ) End product for research inquiry 6

One-Sample Statistics|
| N| Mean| Std. Deviation| Std. Error Mean|
The economic state of affairs would impact my willingness to purchase a ticket for a infinite trip. | 183| 2. 7705| 1. 35541| . 10020|

One-Sample Test|
| Test Value = 3 |
| t| df| Sig. ( 2-tailed ) | Mean Difference| 95 % Confidence Interval of the Difference| | | | | | Lower| Upper|
The economic state of affairs would impact my willingness to purchase a ticket for a infinite trip. | -2. 291| 182| . 023| – . 22951| – . 4272| – . 0318|

9 ) End product for research inquiry 7

Case Processing Summary|
| Cases|
| Valid| Missing| Total|
| N| Percent| N| Percent| N| Percent|
Are you willing to purchase $ 200. 000 for a infinite trip? * I am willing to pay excess costs to fix myself for a infinite trip| 175| 95. 6 % | 8| 4. 4 % |
183| 100. 0 % |

Are you willing to purchase $ 200. 000 for a infinite trip? * I am willing to pay excess costs to fix myself for a infinite trip Crosstabulation| | I am willing to pay excess costs to fix myself for a infinite trip| Total| | yes| no| |

Are you willing to purchase $ 200. 000 for a infinite trip? | no| Count| 100| 31| 131| | | % within I am willing to pay excess costs to fix myself for a infinite trip| 82. 0 % | 58. 5 % | 74. 9 % | | yes| Count| 22| 22| 44|

| | % within I am willing to pay excess costs to fix myself for a infinite trip| 18. 0 % | 41. 5 % | 25. 1 % | Total| Count| 122| 53| 175|
| % within I am willing to pay excess costs to fix myself for a infinite trip| 100. 0 % | 100. 0 % | 100. 0 % |

Chi-Square Tests|
| Value| df| Asymp. Sig. ( 2-sided ) | Exact Sig. ( 2-sided ) | Exact Sig. ( 1-sided ) | Pearson Chi-Square| 10. 820a| 1| . 001| | |
Continuity Correctionb| 9. 608| 1| . 002| | |
Likelihood Ratio| 10. 286| 1| . 001| | |
Fisher’s Exact Test| | | | . 002| . 001|
Linear-by-Linear Association| 10. 758| 1| . 001| | |
N of Valid Cases| 175| | | | |
a. 0 cells ( . 0 % ) have expected count less than 5. The lower limit expected count is 13. 33. b. Computed merely for a 2?2 table|

10 ) End product for research inquiry 8

Group Statistics|
| What is your gender? | N| Mean| Std. Deviation| Std. Error Mean| What monetary value do you believe is a just monetary value for a infinite trip? | Man| 80| 3. 7500| 1. 99048| . 22254| | Woman| 74| 3. 3378| 1. 69832| . 19743|

Independent Samples Test| | Levene’s Test for
Equality of Variances| t-test for Equality of Means| | F| Sig. | t| df| Sig. ( 2-tailed ) | Mean Difference| Std. Error Difference| 95 % Confidence Interval of the Difference| | | | | | | | | Lower| Upper|

What monetary value do you believe is a just monetary value for a infinite trip? | Equal discrepancies assumed| . 519| . 472| 1. 377| 152| . 171| . 41216| . 29934| – . 17923| 1. 00356| | Equal discrepancies non assumed| | | 1. 385| 151. 039| . 168| . 41216| . 29749| – . 17562| . 99995|

11 ) End product for research inquiry 9

| N| Mean| Std. Deviation| Std. Error| 95 % Confidence Interval for Mean| Minimum| Maximum| | | | | | Lower Bound| Upper Bound| | |
1. 00| 81| 3. 3580| 2. 15817| . 23980| 2. 8808| 3. 8352| 1. 00| 9. 00| 2. 00| 41| 3. 7805| 1. 57341| . 24572| 3. 2839| 4. 2771| 1. 00| 9. 00| 3. 00| 32| 3. 7500| 1. 29515| . 22895| 3. 2830| 4. 2170| 1. 00| 5. 00| Total| 154| 3. 5519| 1. 86134| . 14999| 3. 2556| 3. 8483| 1. 00| 9. 00|

Trial of Homogeneity of Variances|
What monetary value do you believe is a just monetary value for a infinite trip? | Levene Statistic| df1| df2| Sig. |
3. 637| 2| 151| . 029|

ANOVA|
What monetary value do you believe is a just monetary value for a infinite trip? | | Sum of Squares| df| Mean Square| F| Sig. |
Between Groups| 6. 443| 2| 3. 221| . 929| . 397|
Within Groups| 523. 642| 151| 3. 468| | |
Total| 530. 084| 153| | | |

12 ) End product for research inquiry 10
One-Sample Statistics|
| N| Mean| Std. Deviation| Std. Error Mean|
Fatal accidents would impact my willingness to purchase a ticket for a infinite