The Most Successful Shoe Shops In The Country Marketing Essay

Particular Shoes is one of the most successful shoe stores in the state. Although it is rather popular, Particular Shoes need an online based shopping site or a web site to farther heighten their place as one of the top shoe stores in the state. Currently, clients must go to the existent store to buy their places.

With the creative activity of the web site, client can easy shop through the choice of available places and merchandises provided by the Particular Shoes Company and even have services and publicity in their member countries. As some people might non like an online shop where places can non be tried out before purchasing/ordering, Special Shoes will supply podiatry advice services to the client to farther heighten the client satisfaction on the merchandise and steer the client to good pes wellness.

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To do both bing and possible client aware of the new e-commerce site and in attempt to promote them to see the web site, comparative advertisement will be used. With comparative advertisement, it will be designed to foreground the advantages of the goods or services offered by Special Shoes Company compared to those of other shoe stores available in the state.

In other to accomplish a successful comparative advertisement and the aim, the message of the advertizement must needfully underscore the differences between the goods or services compared by depicting their chief features.

Selling Scheme

Part of Special Shoes & A ; acirc ; ˆ™ selling scheme will establish entirely on its merchandises and services provided. Particular Shoes will besides utilize advertizement that will have abundant attending by the bing and possible client. The scheme of the selling run is to increase the mark client & A ; acirc ; ˆ™ consciousness of Particular Shoes.


Special Shoes & A ; acirc ; ˆ™ mission is to supply a broad choice of places and outstanding client service. It will be to pull and keep clients. Their services will transcend the outlook of the clients.

Marketing Aims

The selling aim of the new e-commerce site of Particular Shoes is to construct an effectual pull run, conveying in new client and maintaining the trueness of bing clients.

Marketing Activities:


Particular Shoes will place itself as the Prime Minister mercantile establishment for on-line shoe shopping, supplying the client with the largest choice, equaling some of the other shoe stores in the state. Particular Shoes will leverage their competitory border to accomplish this coveted placement.

To accomplish a competitory border, Special Shoes will supply as much choice of places as possible.


Membership can be introduced either to new or bing client through online or offline agencies. With the enrollment of clients as members, they are entitled to particular price reduction rates and privileges provided by the Particular Shoes. The first 100 clients to register will acquire a one twelvemonth rank for free with 12 monthly issues of Special Shoes magazine.

Promotions and Discounts.

Promotions and price reductions of the merchandises and services of the Particular places can be made known to the client through online or offline agencies. Through online agencies, clients can either be sent an electronic mail or text message to inform them of the on-going publicity and price reductions. Through offline agencies, advertizement can be used to pull new and bing clients.

Media Ads

To foster pull new clients and to inform the bing client of the new web site, advertizements can be used to accomplish this purpose. Examples of media advertizements that can be used are telecasting, wireless and newspaper.

Podiatry advice

Particular Shoes will besides be able to supply podiatry advice services to the client as Particular Shoes acknowledge that their rivals did non offer this services.

Addressing Existing Customer and New Customer

Existing Customers

To turn to the bing client of the new Special Shoes website, encouragement and recommendation of on-line enrollment to the web site can be made to acquire the passage of the bing client from offline to online.

New Customers

Through advertizements, new clients can be made, therefore information of the web site must be made clear and concise so that future clients can be attracted to go a member to the Particular Shoes.

Offline Selling Requirements

Offline selling is besides important in advancing the Particular Shoes store where illustrations of offline selling techniques that can be usage are out-of-door signage such as hoardings, imperativeness releases and including the website reference on concern cards or other printed marketable stuff.

Target Market

Particular Shoes is aiming the population sections within a wide class of age, gender and demands.

Since most of the client will buy places for the workplace every bit good as for leisure clip. Particular Places have targeted this wide choice of client as they have the demand for many different braces of places for all of their different activities and demands.


Special Shoes & A ; acirc ; ˆ™ selling scheme will seek to make client consciousness sing the merchandises that they offer, develop the client base, and work toward constructing client trueness and referrals.

The messages that Special Shoe will seek to pass on are that the offer the largest choice of places and supply podiatry advice services online. People no longer necessitate to travel to the existent store to happen what places are available. A method of communicating is by advertizement in the local media. Advertisement will be placed in the newspapers, wireless and telecastings.

Another method of communicating will be through an on-line advertizement such as electronic mails, a system of pass oning electronically where this will extinguish unnecessary disbursement on postal fees to inform the clients of new merchandises and services provided by Particular Shoes. Another agency of communicating that can be used is the RSS provenders, a information format used for supplying subscribing users with often undated content where in this instance the supplying the members of Particular Shoes with updates on the merchandises and services through this format.

What is the method to track visitants traveling to the web site?